90% of people find websites by using a search engine.
According to a US study by Jupiter Research and marketing firm iProspect of 2,369 people from a US online consumer panel most people using a search engine expect to find what they’re looking for on the first page of results. At most, people will go through three pages of results before giving up. 62% of those surveyed clicked on a result on the first page, up from 48% in 2002.
The same study also found that a third of users linked companies in the first page of results with top brands.
What happens if a user can’t find what they’re looking for on the first page of results?
41% of consumers changed engines or their search term if they didn’t find what they were searching for on the first page of results.
How does this apply to small businesses?
For small business owners, the results of the above study can be utilized to create some real advantages for themselves. Did you catch that “top brands” part? What that means is that for a significant number of consumers finding your business on the front page of a web search automatically places you in their minds as a premium brand. One they’ll likely want to patronize.
Simply by utilizing effective Search Engine Optimization techniques (SEO), you can catapult yourself and your business from an unknown quantity to established brand without putting in the years it can sometimes take to build a reputation.
If you haven’t utilized this technology to ensure your place at the top of the list, you’ll likely not be found; as you know research says most users give up after three pages of results.
Why should you make SEO a priority?
Setting up your website so that it can be found by the top search engines is critical to the success of your venture. Think of it as placing a business in a well-trafficked area; the well-known maxim “location, location, location” is just as important online as it is in the real world!
Having your website designed by a team well-versed in search engine optimization techniques, or having your existing website redesigned with these techniques in mind can mean all the difference for your bottom line in the coming year.
Effective marketing is as much an internal as external process; ensuring your business is highly-ranked when searched for on the web is the crucial step in ensuring a customer makes the connection from external advertising to an actual visit to your site.
What’s the next step?
Call us at (314) 225-5881 or e-mail info@openux.com with your name, your company name, and your phone number and free-of-charge we’ll find out exactly where you rank on the three top search engines for the top three words or phrases your visitors are most likely to search for and where you rank for your company name.
Once we know where you rank we’ll let you know in a brief 1-page summary how your rank is impacting your business.
SEO Consult
If you want to know more about how your website can be optimized for search engines you can sign up for a Instant or Complete SEO Consultation:
- Instant SEO Consultation: for $300 we will analyze your main page and how you can make it better in 10 easy steps. These are changes any experienced website manager can make in a business day that will produce results in search engines within 3 months by helping search engines better list your website.Call anytime Tuesday and have your report Thursday morning.
- Complete SEO Consultation: starting at $1,500 we will analyze your entire website, every page, template, image, external file, links to your website, content, and code. Once we’re done our extensive analysis we will detail all of the problems and issues we found and what is necessary to get your website in top SEO shape.Call today and have your detailed report in 7 days.
SEO doesn’t happen overnight
Contrary to ads stating “Get a #1 rank tomorrow!” SEO does not (and cannot) happen overnight. Search engines are very careful about the information that is stored in their results so rather than publishing data as it becomes available they keep 2 or 3 sets of results staggered by 4-12 weeks each.
Staggering results allows the search engines to weed out the junk and clutter so they can provide accurate and relevant results. Because of this staggering it usually takes between 4-6 weeks for initial changes to be published by search engines and can even take up to 6-months before you achieve a first or second page ranking.
Call us when you’re ready and we’ll get to work on the SEO consultation that will work best for you. (314) 225-5881